Personalisation Tags

A personalisation tags allows you to personal certain parts of your content such as the subscriber's first name and last name for example.

Mailtree currently supports the following tags -

• [EMAIL] - Email address
• [FNAME] - First name
• [LNAME] - Last name
• [UNSUB] - Unsubscribe URL

To utilise a personalisation tag simply enter the tag in the format listed above to the content of your campaign.

When your campaign is in the process of being delivered Mailtree will detect these tags and automatically update it with the corresponding data.

If no match is found nothing will be displayed or rendered.